September 27, 2006

XBox Promotions Pictures

XBox Promotion
Jan 7, 2005 - 264 Photos

On Saturday evening, in the Ansal Plaza in the heart of New Delhi, the moment hundreds of thousands of Indian gamers have been eagerly waiting for finally arrived – the launch of the Xbox 360 in their country. India became the 31st country to join Xbox Nation, and what a magical affair it was, as I was joined on stage by Bollywood heartthrob Akshay Kumar (who rappelled down a 100 ft rope suspended from a crane above the stage), and via satellite, Yuvraj Singh, superstar member of the Indian National Cricket Team. Broadcast live on MTV India, 2,000 members of the media, business partners and consumers were present as we announced a launch line-up of 25 titles, including exclusive rights to Yuvraj Singh International Cricket 2007 from Codemasters. Cricket borders on being a religion here, and obtaining an exclusive on this title will neutralize much of the grey market threat from other consoles.